They can be — with the right consent. Under the TCPA, marketing calls made with an AI or prerecorded voice to cell phones generally require the recipient's prior express written consent. That's why we only run outbound campaigns against lists where that consent is documented, and why we never buy or scrape numbers for cold outreach.
Every outbound agent also identifies itself as an AI assistant at the start of the call, states who it's calling for, honors opt-out requests immediately, and scrubs numbers against the Do Not Call registry. If a lead hasn't consented, we don't call — full stop.